Have you ever looked at a famous logo and wondered, "Could I build that with LEGO?" The creator behind the YouTube channel IBrickedItUp didn't just ask the question—they answered it 100 times over. In a masterclass of "micro-building" and creative parts usage, their latest video showcases a staggering collection of iconic logos from tech, automotive, gaming, and pop culture, all recreated using nothing but LEGO bricks.
What makes this project particularly fascinating for logo enthusiasts: the best logos share a common trait—they're simple enough to be recognized even when built from plastic bricks.
Engineering the Auto Giants
The creator started with vehicle emblems, and the results range from elegantly simple to jaw-droppingly complex. A Volvo logo requires just 14 pieces—proof that Scandinavian minimalism translates perfectly to brick form. On the other end of the spectrum, a Ferrari Prancing Horse demanded nearly 1,200 pieces to capture its intricate curves.
From the iconic bowtie of Chevrolet to the interlocking rings of Audi, the video demonstrates that even the most complex industrial designs can be distilled into plastic bricks while remaining instantly recognizable.
Leveling Up with Gaming and Tech
For the gamers and tech enthusiasts, the nostalgia hits hard. The Nintendo GameCube logo stands out as a particularly clever build—when held at the right angle, it looks exactly like the original 3D logo with its hidden "G" and "C" letterforms.
The social media icons section brings our daily apps into the physical world: YouTube, Instagram, and TikTok all get the brick treatment. There's even a Messenger icon build—complete with a joke about "too many unread texts."
The Among Us crewmates deserve special mention: using "sus" 1x1 plates with bars, the creator built an entire crew that's immediately recognizable to anyone who played during the 2020 gaming phenomenon.
Pop Culture and Superheroes
No logo collection would be complete without the big screen. A massive Marvel logo sits alongside its DC counterpart in brick form.
One of the coolest moments for fans: a side-by-side comparison of two Batman logos—the classic 1989 yellow oval versus the gritty, sharp-edged emblem from The Dark Knight. The contrast perfectly illustrates how a single character's visual identity can evolve while maintaining recognition.
There's even a deep cut for sci-fi fans: the Weyland-Yutani corporate logo from Alien, complete with a custom-built mini Xenomorph.
Beyond Brands: Flags and Creative Problem-Solving
The challenge took a global turn as the creator built flags of the G7 nations. But the most creative build in this section? The Isle of Man flag. Since the real flag features three armored legs in a triskelion pattern, the creator literally "borrowed" legs from three LEGO minifigures to make it work—a perfect example of thinking outside the brick.
The Food Court Finale
The video wraps up with a "food court" of retail and restaurant logos. The Target bullseye translates cleanly to circular brick arrangements. The Amazon smile? Cleverly constructed using a dinosaur tail piece for that distinctive curved arrow.
And when the McDonald's Golden Arches finally appeared, even the creator admitted they were ready to call it a day and grab a real burger.
Build Them Yourself
If you're inspired to decorate your desk with a LEGO Starbucks siren or Apple logo, you're in luck. IBrickedItUp has made instructions available on Patreon and Rebrickable, with some builds posted for free on their YouTube community tab.
For logo designers, this project offers an unexpected lesson: the most enduring logos are the ones simple enough to be rebuilt in any medium—even one brick at a time.
